Award winning brand activation for Sipsmith Gin at Wimbledon. We took over the infamous Wimbledon ticket queue to disrupt and amaze folks waiting to buy tickets with an iconic Sipsmith Phone Booth that rang spontaneously. Answer the call from Mr. Swan to win a range of prizes from free samples to Wimbledon hampers and distillery tours. We conceived and wrote the full scripts for Mr. Swan and directed Julian Barratt, the voice of Mr. Swan, in the sound studio. The campaign was a huge success, winning the award for best experiential campaign from The Drum.